Stryker Corporation is a Fortune 500 company specializing in medical devices, equipment and technology. We were tasked with rebranding their Endoscopy division, which had leading tools in the field but needed refreshed trade show designs and collateral for their sales team. I pushed brand guidelines to revamp their "See More, Do More" campaign, using their bold color palette of dark gray and yellow, combined with powerful black and white images of surgeons. Below are pop-up banners, the booth backdrop, and huge skyway window clings displayed for a large surgeon conference in Houston.