Triptych
Triptych is a mixed-use hotel project in Midtown, one of the hottest new areas in Miami. The project needed to be edgy and hip because it's in an area frequented by millennials and tourists. The branding was started by my CD but needed a spark, so I finalized the logo and color palette and designed a snazzy landing page, stationery system (printed on velvety Touché paper) and site fence. They unfortunately chose another agency a year later when it came time to do a full advertising campaign, who watered down my logo and landing page. triptych.com (cached version of the site)
